We build the machine. The products create the value.
Prospect Control finds expensive business problems, builds focused software to solve them, and runs each product as its own lean, AI-native business. Then we do it again.
One repeatable path, run many times.
Every product moves through the same sequence. Each pass teaches the next one, so we never start from zero.
- 01
Find
Spot a problem that costs a real business real money, usually in a vertical we know from the inside.
- 02
Validate
Talk to the people who have the problem. Confirm they will pay before we write much code.
- 03
Build
Ship a focused product fast, with AI doing most of the development and documentation work.
- 04
Acquire
Trials, founding cohorts and referrals that turn one happy customer into the next one.
- 05
Automate
Onboarding, billing, support and reporting run on AI and automation, not headcount.
- 06
Scale
Grow the customer base while the cost to serve each customer keeps falling.
A product that becomes a strong cash-flow business stays in the portfolio.
Each product has its own IP, infrastructure and customers, so it can be sold on its own when the price is right.
Then back to 01 Find.
Lean by design, not by accident.
AI is the operating infrastructure
Development, research, marketing, sales, support, documentation, analytics and administration all run with AI at the core. People supply vision, judgment, domain expertise and customer relationships.
Every product stands alone
Separate IP, separate infrastructure, its own operating procedures, customers and economics. Each one is a business asset from the first day.
A portfolio, not a single bet
No dependence on one product, one customer or one engagement. Several focused products, each earning recurring revenue.
Growth that compounds
What we learn about pricing, onboarding, referrals and retention on one product becomes the playbook for the next.
What we are building now.
Fishing Guide Copilot
An AI booking assistant for professional fishing guides. It handles inquiries, scheduling and follow-up so guides can spend their days on the water instead of on the phone.
In marketMarina Manager
Operations software for marinas, built from the start to grow into its own operating company.
In developmentBuild small AI-native software businesses that solve expensive problems, acquire customers efficiently, operate with very little overhead, produce recurring profit, and can stand alone or be sold. Then do it again.
Prospect Control builds the machine. The products create the value.
Have an expensive problem in your industry?
We look for problems that operators know well and software has ignored. If you run a business with one of those, we would like to hear about it.